From designing logos in fifth grade to leading nonprofit marketing.
Strategic. Creative. Concise. Consistent.
It all started in fifth grade when my younger brother and I built a Matchbox® car city out of plastic blocks and Lincoln logs.
Soon we were spending most of our time designing logos and creating signs for our city. We had more fun creating marketing elements for the toys than playing with the toys themselves. That started my life-long marketing career.
After receiving an advertising degree from Texas Tech University, I have been focused on creating clear and concise design and communication for businesses and nonprofits— showcasing their benefits to customers or donors.
Whether it’s a single promotional email or a multi-element marketing effort, my goal is always to create brand messaging that’s strategic and consistent.
What started as a toy city for Matchbox® cars, turned into my first marketing project. I became focused on designing logos for signs and billboards in the toy city.
Designing logos in fifth grade:
My creativity branched into writing poetry for the school magazine, drawing cartoons for the school newspaper and designing t-shirts for school clubs.
Writing and designing in high school:
My college experience was more than classes in advertising and marketing. It also included winning logo contests for the university.
Learning at Texas Tech University:
After college, I applied my learning to marketing projects at a local TV station and design agency. My work ranged from producing print ads to designing logos and various marketing materials.
Designing for Oklahoma City businesses:
Beginning a long-run at nonprofit marketing, I created strategic communications for United Way of Central Indiana. The highlight of my work there was winning an employee award for strategic thinking and design.
Marketing with United Way in Indianapolis:
After relocating to Wichita, I began a Vice President of Marketing role where I led an award-winning department at United Way of the Plains for 20+ years. The extensive strategic marketing work included leading its rebranding as a community impact agency.
Leading marketing at United Way in Wichita:
As President of Numana, I oversaw all operations and developed marketing communications strategies. Ultimately, I led the nonprofit through a merger with The Outreach Program, an Iowa-based nonprofit.
Leading a hunger-relief nonprofit:
After Numana’s merger with this nonprofit, my new role as Vice President of Marketing focused on writing, designing and producing communications with clarified messaging.
Marketing with The Outreach Program:
Based on my United Way work, I was awarded PR Executive of the Year from the Public Relations Society of America - Kansas Chapter.
Winning an executive award: